Zero: The sugar-free thirst quencher

Vitamin Well launches a new category of thirst-quenchers: sugar-free Vitamin Well Zero  

Vitamin Well launches a new category of thirst-quenchers: Sugar-free Vitamin Well Zero  

Vitamin Well now launches a new product range: Vitamin Well Zero – a series of still, flavorful and vitamin- and mineral-enriched thirst-quenchers that are sugar-free. To start, three new flavours are introduced: Raspberry, Pineapple and Apple.  

– The demand for sugar-free drinks has grown each year. We are happy to now offer a new functional beverage without sugar that still is rich in flavour and fruitiness. It is perfect for those who are on the lookout for a modern alternative to sodas or juices, says Petter Ericson Hållén, Global Brand Manager for Vitamin Well.  

Vitamin Well Zero comes in three delicious, fruity flavours to start: Apple, Pineapple, and Raspberry.  They contain a combination of carefully selected vitamins and minerals, and are all still and sugar-free.  

– Sugar-free beverages have never tasted this well, says Petter Ericson Hållén.  

The Vitamin Well Zero range are lifestyle beverages made to suit and enrich everyday moments. As thirst-quenchers on the go, while working or studying, on a warm day, or enjoyed just because they taste great. Like all Vitamin Well beverages, Zero comes in bottles made of 100 percent recycled plastics. 

Three new flavours 

Raspberry, with notes of lemon, is for those who want to stay ready for what’s ahead, with a content of for example niacin, pantothenic acid and magnesium, which all contribute to the normal energy metabolism and to a reduction in tiredness and fatigue.  

Apple, which combines apple and elderflower, is developed to be an everyday supporter: it has vitamin C and D and selenium, which all contribute to the normal functioning of the immune system.  

Pineapple, that also has hints of grapefruit, has ingredients tailored to care for hair and skin. It contains biotin and selenium, which contribute to the maintenance of normal hair, and niacin which together with biotin contribute to the maintenance of normal skin.