Pear and Peach – new Zero flavours

We welcome two new members of the Vitamin Well Zero Family.  

Introducing two new Vitamin Well Zero flavours: Pear and Peach   

Vitamin Well extends its new range of sugar-free thirst-quenchers, Vitamin Well Zero, with two new flavours: Peach and Pear. Both are still, enriched with a selected blend of vitamins, and full of taste.  

– We have created Vitamin Well Zero to ensure that people with good taste doesn’t have to compromise. Zero has all the taste, but zero sugar, says Nils Lindgren, Markering Activation Manager for Vitamin Well in Sweden.  

Last spring, Vitamin Well launched Vitamin Well Zero: a series of new, sugar-free Vitamin Well beverages. It includes flavours such as Raspberry and Pineapple, and it has become a popular choice in the everyday life of conscious consumers.  

Now, the Zero family gets two new members: Pear and Peach. Both are launched nationwide in Sweden on the 8^th of January.  

In Vitamin Well Zero Pear, crispy pear meets lemon in a fresh and light thirst-quencher with a vitamin content that is tailored to support your immune system.  

It includes vitamin C, which helps increase the absorption of iron and contributes to the normal functioning of the immune system. It also comes with pantothenic acid and B6, which together with vitamin C contributes to a reduction in tiredness and fatigue.  

Vitamin Well Zero Peach offers the sweet and juicy taste of peaches, while helping you sustain your energy with vitamin D, E and B6.  Vitamin D contributes to normal muscle function, and vitamin B6 supports normal protein metabolism and contributes to a reduction in tiredness and fatigue. Lastly, Vitamin E contributes to the protection of cells from oxidative stress.  

Both flavours are free from preservatives, have no sugar and are non-carbonated. The new flavors roll out in stores starting now and is already available online at for example tyngre.se. The launch campaign will include a variety of activities throughout January.  

– Pear and Peach are all about the taste. We’ll make sure as many as possible get to try them, with exclusive events and a number of special activations, including a giant Mystery Box that will appear in central Stockholm. All to ensure a great-tasting start of the year, Nils Lindgren says.