Alica Schmidt joins Vitamin Well

The German track and field athlete and lifestyle profile Alica Schmidt has joined the Vitamin Well family. With a new long-term partnership, the Swedish brand Vitamin Well and Alica Schmidt aim to take running to the next level in Germany. 

– I look forward to sharing moments and memories with the Vitamin Well team, Alica Schmidt says. 

Vitamin Well develops functional beverages for consumers looking for a healthier alternative to sodas, juices, and other sugary drinks. The Vitamin Well range is recognized for its great taste, Scandinavian design, and carefully selected content of vitamins and minerals. The Swedish beverages launched in Germany in 2019.

Now, Vitamin Well has entered a long-term partnership with the German runner and lifestyle icon Alica Schmidt.

– I have been a fan of Vitamin Well for a long time, and have seen the brand evolve. It means a lot to me to be part of that journey from now on. I forward to sharing moments and memories with the Vitamin Well team, she says.

Alica Schmidt has been competing in track and field on an international level for several years and is one of Germany’s most promising runners. She is also well-known on social media, where she currently has 4.8 million followers on Instagram.

– Alica Schmidt is the perfect representative of the Vitamin Well brand. She has proven her ability in sports, but also inspires people to run and live a healthy and active lifestyle, which is becoming more and more important to people everywhere in the world. We are beyond excited to support her moving forward, says Ellen de Bühr, Marketing Activation Manager at Vitamin Well Germany.

She continues:

– Alica is a great example of the next generation of athletes, who inspire both on the track and online. Through everyday content with a great mix of training and lifestyle, she is creating something broader and more relatable than sports results only, while inspiring a larger audience.

Alica Schmidt has been consuming the Vitamin Well beverages regularly for a long time.

– I get them from my local shop all the time. My favorite flavour is currently Vitamin Well Reload, it’s perfect to have between training sessions, when I need to recharge.

The partnership between Alica Schmidt and Vitamin Well starts on the 1^st of January and will include various activities in-store, outdoors and on social media. The partnership will be part of Vitamin Well’s continuous support of sports in general and running in particular.  During 2024, Vitamin Well will intensify its support of running, including partnerships with various races, such as the München Marathon and Hamburg Marathon in Germany, as well as supporting runners all over the world, hosting open running sessions, and continuing to build on the global community called Vitamin Well Runners.

Globally, Vitamin Well supports top athletes from different sports – all of which are role models due to their talent, determination, positive impact or sportsmanship. Alica Schmidt joins the ambassador family consisting of, to name a few, tennis star Casper Ruud, racing driver Valtteri Bottas, world champion swimmer Sarah Sjöström, footballer Dejan Kulusevski and runner and world record breaker Jakob Ingebrigtsen.