Emil Ruusuvuori new ambassador

Vitamin Well’s love for tennis is thriving. Now the current world number 41, Emil Ruusuvuori, joins the Vitamin Well family and thereby becomes the biggest Finnish tennis player in the team so far.  

The Vitamin Well drinks reached the Finnish market in 2009, and the company has since then sponsored several Finnish world class athletes and supported various events and competitions throughout the years. The latest addition to the Vitamin Well ambassador family is the 24-year-old Finnish tennis player Emil Ruusuvuori, who became professional in 2018 and has steadily progressed up the ranks.

– This is one of Vitamin Well’s most significant partnerships in Finland yet, and Emil is a great athlete with the kind of attitude and talent we admire. Now, we are not only being able to support one of our best athletes, but we also continue to support one of Vitamin Well’s core sports – tennis, Caisa Lindblom, Brand Activation Manager for Vitamin Well in Finland, says.

The partnership with Ruusuvuori entered into force by the beginning of April and is a long term-contract.

– I am happy to join Vitamin Well. Having been in the professional tennis world for years, I had a clear picture of the brand. Since I love the drinks, and have seen the company grow, it feels like a natural partnership to me. Having the support from Vitamin Well plays a big role in my tennis career moving forward, Emil Ruusuvuori says.

Vitamin Well x Tennis

Vitamin Wells history with tennis goes back to when the functional drinks first launched in Sweden. Tennis was one of the first sports to be favored by Vitamin Well, which since then has supported countless tournaments and players. In 2023, Vitamin Well is partnering with competitions such as the ATP-tournament in Halle in Germany, as well as tennis professionals like French Arthur Rinderknech, Norwegian Casper Ruud and Malene Helgø, Dutch Tim van Rijthoven, and Swiss Belinda Bencic.