Netherlands’ rising star joins Vitamin Well

Vitamin Well is expanding in the Netherlands — and is proud to announce that the new rising star in tennis, Tim van Rijthoven, is joining Vitamin Well’s team of athlete ambassadors.

Vitamin Well has been on the Dutch market since 2012. It is a Swedish vitamin and mineral-enriched beverage – developed to be a smarter and healthier alternative to sodas, juices and other still drinks.

– I am excited to join Vitamin Well and work alongside an organization passionate about encouraging a healthy and active lifestyle. Fueling and hydrating your body throughout the day is really important not only for athletes, but for everyone, and Vitamin Well provides a great tasting alternative enriched with vitamins and minerals, Tim van Rijthoven says.

The right-handed 25-year-old, a professional player since 2015, stunned the tennis world this summer after winning his first big title at home in the Netherlands — at a tournament he competed in after receiving a wild card. During the impressive tournament run, he defeated the three top seeds.

A few weeks later, Tim van Rijthoven got all the way to the fourth round of a grand slam-tournament, where he won a set but was eventually defeated by the former world number one player.

– 2022 was a magical year, with moments that I will never forget. I can’t wait to get back next year, start fresh and work harder than ever, van Rijthoven says.

van Rijthoven is currently ranked 114th in the world after climbing almost a hundred positions since June. He shows great potential and an admirable drive to improve and Vitamin Well looks forward to supporting him on his journey.

– We are very happy about Tim joining us. This partnership is one of our biggest yet in the Netherlands and a significant step in our continuous investment in the Dutch market, Isabelle Boone, Country Marketing Manager at Vitamin Well, says and adds:

– Tim shows that he shares our values through both his true sportsmanship and winner attitude. We strongly believe in him both on the tennis court and as a person.

For questions, additional information, and images:
Marketing Specialist, Teuntje Damen  +31611749206